You Were Told to Design Software, But You Created Tiktok?!

203: Section 203Why was WeChat able to retain 200 million users out of 250 million?

You should know.

Blue Wallet only retained 30 million users out of 200 million.

The difference between the two is simply like heaven and earth.

”Something must have gone wrong.”

”Perhaps WeChat secretly carried out other activities, or perhaps it promoted WeChat in some places we haven’t discovered yet, otherwise WeChat’s retention wouldn’t be so high.”

At this moment, Lao Ma still couldn’t quite believe the data.

And Xiao Ma, on the other side of the computer, had been silently pale ever since he heard the number.

After a long while.

He finally understood the problem.

Subsequently.

Xiao Ma slowly spoke.

”Perhaps the activity itself was indeed not problematic.”

”WeChat’s rural promotion campaign was indeed exactly the same as Blue Wallet’s rural promotion campaign.”

Hearing this.

Lao Ma immediately became displeased.

”Then why is WeChat’s retention so high, while Blue Wallet’s retention is very low?”

”Since you say it has nothing to do with the activity itself, where does such a large retention gap come from?”

Facing Lao Ma’s inquiry.

Xiao Ma slowly took a deep breath.

”Although the activity itself was indeed not problematic, the activities of the two software were indeed exactly the same.”

”But.”

”There is a huge difference between the two software!”

”And this difference is the key for WeChat to retain so many older users!”

Hearing this.

Lao Ma was about to ask, but before he could speak, his expression froze on his face.

Because he had already thought of what the difference Xiao Ma was talking about was.

”It’s the software type.”

Lao Ma’s voice was trembling slightly.

And Xiao Ma, on the computer screen, nodded.

”That’s right.”

”From a fundamental perspective, WeChat is still a chat software, and online payment is just one of its functions!”

”And this chat software.”

”It’s also a chat software that is incredibly consistent with the usage habits of older users!”

”And this WeChat rural promotion campaign, most of the users who downloaded WeChat were older users from the Lower-Tier Market and second and third-tier towns!”

As Xiao Ma’s voice continued to sound, Lao Ma’s face grew paler and paler.

Actually.

Just now, when he realized that WeChat was essentially a chat software, he had already reacted.

Previously.

Because he had been discussing the functions and activities of Weixin Wallet, he forgot the fundamental software type of WeChat.

And listening to their conversation.

The secretary behind Lao Ma asked somewhat confusedly.

”Although WeChat is essentially a chat software that conforms to the usage habits of older users, it shouldn’t be able to retain so many older user groups, right?”

”You should know that most of these older users had basically never used chat software before.”

”It’s not that simple to get this group of people accustomed to using chat software.”

”When WeChat was first launched, it only attracted older users who were interested in chat software.”

”This time, WeChat’s retention is too ridiculously high, why is that?”

As soon as the secretary’s voice fell.

Lao Ma and Xiao Ma’s voices simultaneously sounded in unison.

”Real-world social network.”

The two looked at each other.

Then Lao Ma continued.

”It’s because of WeChat’s real-world social network based on the address book, which is the key for WeChat to retain these older users.”

Lao Ma paused.

”You should know.”

”This WeChat rural promotion campaign was basically carried out in one street and one town, and its coverage area was not large.”

”The people who eventually claimed the items on each truck, their family locations would not be too far from each other.”

”That is to say, each batch of WeChat users added by each rural promotion campaign are all within a small regional social circle. Many of the older users who came to collect things know each other, and they will definitely call relatives and friends nearby to come and collect things together.”

”This way.”

”Every round of added WeChat users, after they download WeChat, their real-world social network has already been established.”

”As long as one person in this network adds other users and chats, then this network will quickly spread to others.”

At this point, Lao Ma stopped and did not continue.

Because he knew that the secretary could already understand his words.

And after Lao Ma finished speaking, the secretary also slowly nodded.

At the same time.

Xiao Ma’s voice also sounded again from the computer.

”It seems that from the very beginning.”

”WeChat’s design of a real-world social network based on the address book during its initial creation was prepared for this kind of situation in the future.”

”He had already decided to add Weixin Wallet to WeChat, and he had already thought of this Red Envelope promotion campaign.”

”Even.”

”The craze for sending gifts to the countryside that would be caused after this event was launched, might also have been within his expectations.”

”Even if we can copy a certain step in his plan, even if we can replicate the activities he launched, the final effect and benefits, because there were no prior designs, are far inferior to WeChat.”

”All of this, perhaps Wang Mo had already predicted.”

After Xiao Ma finished speaking.

Both of them fell silent.

Compared to their relaxed expressions a few minutes ago, their faces were now looking worse and worse.

And just as Double Ma was shocked by WeChat’s user retention.

The news of WeChat’s daily active users also directly rushed to the trending topics, causing heated discussions across the entire network.

Looking at the 350 million daily active users.

Others finally understood.

WeChat now truly has the terrifying ability to threaten both QQ and Blue Wallet at the same time!

Chapter 137: The Shock Brought by Trending Topics, WeChat’s Next Update

On that day.

Shortly after WeChat publicly released its daily active users.

This news directly rushed to Weibo’s trending topics.

Countless users were also shocked by WeChat’s achievement.

After all, this number, compared to WeChat’s last public daily active users, increased by a full 200 million users.

This increased number of users.