You Were Told to Design Software, But You Created Tiktok?!

140: Section 140This number.

It had never appeared on any of Penguin Group’s previous games.

While large-scale advertising could indeed generate interest in Dota Mobile for many people, that was all it amounted to.

The dorm leader of Room 503 at Demon Capital University even re-downloaded Dota Mobile and played a couple of rounds because of the ads, but uninstalled it a few days later.

Most old users who downloaded Dota Mobile again were basically the same.

After seeing the promotions and game screens for Dota Mobile, they felt an itch and downloaded it to try a couple of rounds, some even kept it for a few extra days to claim QQ coins, but ultimately, once the event period ended, Dota Mobile was largely uninstalled by these old players.

Current Dota Mobile is full of clumsy imitations of Honor of Kings.

And Honor of Kings’s currently most popular hero regional ranking system simply doesn’t exist.

No matter from what aspect.

Dota Mobile is no longer a match for Honor of Kings.

During this period.

The daily active user count of Honor of Kings continued to increase.

And its next publicly announced daily active user count a month later would directly shock the entire Yan Country player base.

However.

Even at this moment.

There were still people within Penguin Group unwilling to give up on Dota Mobile.

At this time.

Inside Penguin Group.

Within the Dota Mobile department.

“Mr. Ma, give me a little more time and budget, and I will definitely be able to revive Dota Mobile!”

“Dota Mobile still has over 50 million daily active users, we must retain them!”

“As long as the technical department is given some more time, the hero regional ranking system can be launched.”

“At that time, Dota Mobile and Honor of Kings will definitely still have a fighting chance!”

Ma Liuyun’s hoarse voice continuously echoed in Ma’s office.

One could tell from his tone.

At this moment, Ma Liuyun was extremely anxious.

Originally, before.

During the latest round of promotions for Dota Mobile, seeing the surging daily active user numbers, he still held hope.

But he had no idea.

When Dota Mobile’s promotion ended, the player count dropped so quickly.

This can only explain one thing.

The players who downloaded Dota Mobile during this period were all for the QQ coin rewards, and very few were genuinely interested in Dota Mobile.

And he simply could not accept this fact.

So after seeing the latest daily active users for Dota Mobile, he immediately ran over to find Ma.

Listening to Ma Liuyun’s voice.

Ma slowly shook his head, his expression also looking somewhat displeased.

“You’ve been at Penguin Group for so many years, don’t you understand what a sharp drop in user numbers after a promotion ends means?”

“Our Penguin Group’s promotional marketing capabilities are unmatched in Yan Country, plus the influence of QQ, as long as we launch a joint event, any software can gain a large number of downloads and users in a short time.”

“But these user numbers are superficial; if the software itself is not high quality and cannot retain users, then after the event ends, users will uninstall it in large numbers.”

“And software that experiences this kind of situation is usually abandoned within Penguin Group.”

“Now.”

Ma looked up at Ma Liuyun.

“I’m afraid it’s Dota Mobile’s turn.”

After Ma finished speaking, Ma Liuyun desperately shook his head.

“There’s still a chance, Mr. Ma, give me some more budget, there must be potential mobile game users yet to be discovered.”

“Although the loss of old users is severe, the retention of new players we’ve attracted during this period is quite high.”

Hearing this.

Ma sighed softly.

“Although after the update, the retention of new players has indeed increased a lot.”

“But haven’t you noticed.”

“The mobile game player base in Yan Country has truly been completely exhausted.”

“If I give you more budget, it would only be a waste of money.”

Facing Ma’s words.

Ma Liuyun’s face had turned quite pale, he opened his mouth, wanting to say something more.

But Ma had already patted his shoulder, interrupting him.

“It’s useless.”

“No action now can slow down the loss of Dota Mobile players.”

“Dota Mobile and Honor of Kings are too similar; players of one game will eventually completely switch to the better game.”

“Actually.”

“When we failed to detect the existence of potential mobile game users in Yan Country.”

“The scales of victory had already, unstoppably, tilted towards Honor of Kings.”

“I have already notified the technical department to not rush with daily overtime anymore; they can develop at a normal pace.”

“I know this is hard to accept, and I feel the same, but there’s no other way.”

“Wang Mo’s ability is indeed too exaggerated.”

Actually, Ma was also very unwilling to believe this fact.

But his experience was, after all, far, far greater than Ma Liuyun’s.

So he was very clear.

Current Dota Mobile indeed no longer had any ability to compete with Honor of Kings.

Listening to Ma’s words.

Ma Liuyun murmured.

“But the hero regional ranking system will be launched soon.”

“At that time, as long as we retain users and stop the loss, then we can still find a way to snatch players from Honor of Kings.”

After Ma Liuyun finished speaking.

Ma directly shook his head.

“Don’t you understand yet, it’s not just because of the hero regional ranking.”

“From the very beginning, our Dota Mobile has always been trampled underfoot by Honor of Kings.”

“We thought we needed to maintain Dota’s high difficulty, but Honor of Kings told us that simplified operations and systems were key.”

“We thought that Yan Country’s mobile game community was fixed, but Honor of Kings had already secretly attracted potential player groups.”

“We thought that attracting potential mobile game users was enough, but Honor of Kings knew that the environment for new players also needed to be optimized.”

“We thought there were no more methods to greatly increase player retention, but Honor of Kings immediately launched a ranking system.”

“Every step, Honor of Kings was ahead of us.”

Ma looked at Ma Liuyun.

“Even if we launch the hero regional ranking system next.”

“Can you guarantee that Honor of Kings won’t launch a second, a third equally crucial update?”

“Always chasing Honor of Kings’s tail, our Dota Mobile has long been left further and further behind.”

“Although I am more unwilling to admit it than you.”

“But.”

Ma paused.

“This time, we indeed lost.”