You Were Told to Design Software, But You Created Tiktok?!

11: Section 11That’s why, just one day after Weikan Ads launched, their customer service hotline was already swamped with calls from various merchants.

Many merchants were also scrambling to get refunds.

Meanwhile, Douyin was continuously receiving additional investments from merchants.

Under such circumstances,

time was also slowly passing.

Even though many merchants advertising on Douyin concealed the exaggerated profit ratio of Douyin ads, more and more merchants in the industry still discovered the potential of Douyin ads.

After all, it’s impossible to keep it a secret just by trying to hide it.

In the morning, you might say that Douyin ads have low returns, just like Weikan, but in the afternoon, you invest an additional 500,000 yuan.

Anyone can spot the problem when they see this.

And three days later,

a weibo hot search completely ignited the merchant community.

The name of this hot search was a response to another hot search from a few days ago.

”The unit price is so expensive, let me tell you why!”

Chapter 12: Exaggerated Discrepancy, This Is The Reason!

This hot search was bought by Wang Mo, and its target was not Douyin users, but the group of merchants who place advertisements.

Because there was another negative hot search a couple of days prior,

merchants could tell at a glance that this hot search was a response to the other one.

Precisely because of this,

the position of this hot search was much higher than the previous negative hot search.

It was already the 30th most popular weibo hot search.

The content when clicking into this hot search was very simple, consisting of only a few backend screenshots from different merchants.

These backend screenshots belonged to completely different ad types.

There were finance, digital, and women’s clothing categories.

Although these ad types were completely different,

their backend profit ratios were almost all an incredibly astonishing 10:1!

On average, for every ten ad plays, there would be one order!

As soon as this data was released,

it instantly made the backs of countless merchants who clicked into this hot search tingle.

Because the ratio of this data was simply too exaggerated.

Before this,

no software had ever shown such an exaggerated ad feedback ratio.

Compared to such an exaggerated ratio, a unit price of one yuan was nothing at all.

Ordinary users who saw this hot search might not know the power of this ratio, but all merchants who had placed ads understood what this ratio represented.

That was an invincible return on investment.

Many merchants, upon seeing this hot search, even thought these images were photoshopped, believing such an exaggeration was impossible in reality.

And Wang Mo also knew very well that this hot search would not be believed by too many people at first.

But this was, after all, a fact.

Regardless of whether these disbelieving merchants contacted other merchants advertising on Douyin to inquire, or directly contacted Douyin customer service, they could all prove the authenticity of this hot search.

And below this hot search,

some merchants who had already placed ads on Douyin also commented.

”This ratio is indeed true; I’ve placed ads on Douyin.”

”To be honest with you, I’ve been raking in money these past few days.”

”I didn’t expect it to make it to the hot search; I need to add more investment so I don’t have to compete with you guys.”

”Not only that, Douyin also assists merchants in shooting ads that fit Douyin’s content, and the ad quality completely crushes Weikan by a large margin.”

And looking at the user avatars of those who made these comments, they were basically different merchants.

This also further proved the authenticity of this hot search.

The first few most-liked comments on this hot search were also mocking the hot search from a few days ago.

”Why is the unit price more expensive than yours? This is the reason!”

”I heard that on Weikan, although the unit price is low, there’s only one purchase for every thousand plays on average.”

”I’m dying of laughter, where are those people who mocked the unit price? Now, if you have the guts, don’t go back to Douyin.”

”Upstairs, those people can’t go to Douyin either; the Douyin ad contract clearly states that any merchant who has placed ads on Weikan will not be able to access Douyin ads.”

”Tsk tsk tsk, laugh, why aren’t you still laughing? You’ll go bankrupt laughing.”

And at the end of this hot search,

Douyin’s official Weibo account released a piece of information.

”Douyin’s current ad volume is approaching saturation, and additional ad access will be temporarily closed after one day.”

This news undoubtedly poured a bucket of cold water on many merchants.

It was also telling them,

if they still wanted to buy traffic, they needed to hurry, otherwise, they would lose the opportunity.

For a time,

Douyin’s backend ad application system was almost instantly overwhelmed.

And Wang Mo’s statement about temporarily closing ad access after one day was not a joke.

Currently, Douyin’s daily active user count is not yet large enough to withstand a massive influx of ad investment.

After all, to maintain video quality, the frequency of Douyin ads appearing is very low, and the user base is not too large, so ad placements have already been scheduled for a month later.

Blindly accepting ads when the user base is insufficient is not rational.

At the same time,

in the Tencent Building in Modu.

Inside a reception room in the Weikan Department,

a large number of merchants were waiting there to terminate their contracts with Weikan.

”Please calm down, everyone. We have already reduced the price per single ad play by one-third. Everyone can wait and see before deciding whether to terminate the contract.”

Listening to the voice of the Weikan Department Manager on stage,

many merchants below still expressed dissatisfaction.

”Still waiting? I’ve already lost over 100,000 yuan in these three days.”

”With the quality of your ads, even a 50% reduction would still result in a loss. Terminate, terminate!”

”Exactly, unless you reduce the price tenfold, to one cent per play, then we might make a profit.”

Listening to the voices below, the Department Manager was also breaking out in a sweat.

Their ad placement mechanism at Weikan was different from Douyin’s; it was done in batches.

Each batch of ads had to be placed within a specific time slot.

Now, Douyin’s ad volume is already very frequent, and they have directly lost two million users in these three days. After reducing the unit price by one-third, because the placement time slot will not increase, the number of ads users see will inversely increase by one-third.

This would inevitably accelerate user churn.

Therefore,

it was already very difficult for Weikan to make a one-third concession; a tenfold reduction was completely impossible.

And seeing the Department Manager’s attitude, these merchants understood that this price could no longer be negotiated, so they all decided to terminate their contracts.

At this moment,

a gasp from among the merchants attracted everyone’s attention.

”Douyin’s ad profit ratio is actually this exaggerated? One purchase for every fifteen plays?”

”There’s only one day left, no, I can’t wait any longer, I need to contact Douyin, even if the unit price is higher, it doesn’t matter.”

Having said that,

the person actually ran directly towards the door in a hurry.