Special Expert of Beauty CEO

Chapter 459: Chapter 461: Pulling Off a Big Job [Third Update]

”What if we find a beautiful celebrity and make a ferocious ad?”

”Hehe, master, our product has just hit the market and hasn’t been fully rolled out nationally. Running ads now would come with high costs, and the promotional effect might not be great... Just in case...”

”There are no ’just in cases’. If we want to make a name for ourselves in a short period, we have to go off the beaten path. Given how advanced multimedia is these days, big advertisements are the best choice. Of course, we should start by expanding our market in Zhonghai City, so we’ll just need to run ads on local TV stations and newspapers there. Let’s take this step by step.”

After hearing Qin Tian’s words, Du Qiuniang was still somewhat worried. The production cost for Qin’s Scar Removal Ointment was low, but hiring a celebrity for an ad would be very expensive. With that, the chances of making a profit in the early stages were quite low.

She knew Qin Tian was determined, so she didn’t dare to throw cold water on his plan. Instead, she just looked at him tenderly and smiled coquettishly.

Qin Tian also looked at Du Qiuniang and said, ”I know what you’re worried about. You’re afraid that after spending a lot on the advert, it won’t be effective, right? I understand your concern. But with business, it’s impossible not to take any risks. If we wait until Qin’s Scar Removal Ointment has made a name for itself and then use the profits to advertise, that cycle would take at least three to five years. Can you wait that long? Because I sure can’t.”

”So, I think we might as well go big in one shot. Hire a celebrity, then directly run ads on Zhonghai TV. This way, the promotional impact would be immediate. Meanwhile, if we keep up with production and marketing, in less than half a year, Qin’s Scar Removal Ointment could outcompete our rivals and dominate the pharmaceutical market for similar products!”

Qin Tian spoke with great vigor, and Du Qiuniang just listened until he finished. Then, with a flirtatious look in her eyes, she nodded at Qin Tian and said, ”Master is ambitious, and Qiuniang will definitely cooperate. No matter what, as long as master has decided on something, Qiuniang will do her utmost to assist...”

Qin Tian: ”...”

After all that talk, it seemed like this sister didn’t really agree with his opinion, but she didn’t say it outright. Qin Tian knew what she was thinking.

However, to quickly promote Qin’s Scar Removal Ointment and turn it into a well-known brand in the scar removal industry, it was necessary to take calculated risks and invest heavily for instant success.

Qin Tian couldn’t wait three to five years.

Right then, Qin Tian shared his thoughts with Du Qiuniang, Tang Wan, and Lin Qiushun and then informed others like Lin Yu and Zhou Yang of his decision. Following that, he took full charge of the matter and began preparations.

On one hand, progress had been made on researching mass production machines at the small farm, and if all went well, a prototype could be built within twenty days, with about a dozen machines to follow in a month or so.

On the other hand, Du Qiuniang took charge of the promotion, organizing a team within the company and leading employees to various pharmacies to persuade them to sell Qin’s Scar Removal Ointment.

Qin Tian had decided the main sales channels for Qin’s Scar Removal Ointment would be pharmacies, so he personally got involved later, visiting the headquarters of chain pharmacies to negotiate with their executives.

The remaining major hospitals in Zhonghai City were left to Du Qiuniang and Lin Qiushun to persuade.

At the hospitals, as long as the quality of the medicine was up to standard and they were given enough profit margin, most were successfully won over by Du Qiuniang, who was adept in networking.

Conversely, Qin Tian encountered some resistance with the pharmacies he was in charge of.

In Zhonghai City, the largest chain pharmacy market shares belong to Huaxia Pharmacy and Zhonghai Pharmacy. Together, these two chains covered about 60% of the city’s market, especially Zhonghai Pharmacy, which held a conservative estimate of 40% market share, making it the local powerhouse.

Huaxia Pharmacy, in contrast, was a nationwide chain and, though they had a large market share in Zhonghai City, still ranked below the powerhouse Zhonghai Pharmacy.

Problems arose with Zhonghai Pharmacy when Qin Tian approached them.

Huaxia Pharmacy had already agreed to sell each box of Qin’s Scar Removal Ointment for 69 yuan, with a wholesale price given by Qin Tian of 50 yuan, providing them a very satisfactory profit margin, which led to their easy compliance.

But Zhonghai Pharmacy disagreed.

At the general manager’s office of Zhonghai Pharmacy, their manager, Sun Chaoqiang, said to Qin Tian with a lofty tone, ”Mr. Qin, you offer us a purchase price of 50 yuan and sell it for only 69 yuan. That profit margin wouldn’t even cover our smallest expenses. Perhaps you’re a newcomer to the pharmaceutical industry, aren’t you? Do you know the typical profit margin in this industry?”

Qin Tian replied, ”The profit margin I’m offering is already quite generous. You’re only responsible for sales, nothing else, and that’s over a 20% profit. I think that’s fair enough, isn’t it? As for Huaxia Pharmacy...”

”Don’t bring up Huaxia Pharmacy to me!”

Sun Chaoqiang interrupted Qin Tian, ”Huaxia Pharmacy is merely a failed competitor of ours in Zhonghai City. If you think they can handle your sales channels, why are you even talking to me? If that’s the case, then we have nothing to discuss. You might as well leave right now!”

Qin Tian frowned, ”Mr. Sun, what do you mean by that?”

”Heh, it’s quite simple. I’ll tell you straight, your ointment can be sold here, but our purchase price has to be 5 yuan lower than that of Huaxia Pharmacy, at 45 yuan, and the retail price has to be 2 yuan lower too, 67 yuan. If you agree, we can continue to talk; if not, sorry, but you can see yourself out. No need to show you out!”

Sun Chaoqiang acted arrogantly as if Qin Tian was there to beg him, so he displayed various attitudes and made faces at him.

He felt quite discontented inside. When other pharmaceutical companies came to him, they either brought valuable gifts or offered direct cash bribes. Qin Tian, however, was too naive, turning up empty-handed and still bargaining with him? He’d rather send him packing sooner!

Upon hearing Sun Chaoqiang’s words, Qin Tian pursed his lips and stood up from his seat, ”Mr. Sun, I advise you to consider this carefully. Refusing to cooperate with Qin Pharmaceutical is a big mistake!”

”Tsk, tsk, tsk... Keep talking big,” Sun Chaoqiang said dismissively, crossing his legs and giving Qin Tian, who was standing, a disdainful glance. ”All this talk about scar removal ointments and liquids... We at Zhonghai Pharmacy sell no less than five or six varieties. Do you think we’ll go out of business if we don’t cooperate with Qin Pharmaceutical? You really overrate yourself. Go home and take a good look in the mirror. I’m busy, so see yourself out... And in the future, don’t come looking for me. I wish your Qin’s Scar Removal Ointment sell big! Hahaha...”

Qin Tian stared at Sun Chaoqiang, fury rising within him.

Damn! In the pharmaceutical industry, there are still such pretentious jerks?

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