CEO's Reborn Wife

Chapter 2152: Chapter 2160: Establishing a Brand

James Black was merely teasing Jane Sampson, so he simply opened his mouth and ate those few clearly counted strands of shredded carrots.

”By the way, auntie, doesn’t Black Clan have its own apparel brand company?” James Black suddenly asked Brooke Black a question, ”I remember that Black Clan temporarily doesn’t have business in clothing design, right?”

Brooke Black nodded, somewhat surprised that James Black would suddenly care about the company’s matters.

”Yes, why are you suddenly asking about this?” Brooke Black was quite curious.

”Nowadays, the clothing industry has good prospects, with the offline physical stores having revived in popularity in recent years, and online e-commerce popularity only keeps increasing. Why doesn’t Black Clan give it a try?” James Black put down his chopsticks and seriously discussed this issue with Brooke Black, ”We have inherent advantages at Black Clan; if we can establish our own brand, we have sales advantages both online and offline, with channels we can expand on.”

Saying this, James Black glanced towards Jane Sampson, ”Jane has been quite popular online, with high attention ratings. She could endorse Black Clan’s brand and also promote it. Furthermore, the clothing she wears at various events could be exclusively supplied by Black Clan’s apparel brand, which is also a good means of promotion.”

James Black said, ”Once the brand is established, we won’t need to worry about publicity. As long as the quality control is strict and the styles are popular enough, this business will only profit without loss. As for initial promotion, we could sponsor a certain film crew or a certain program, which will also effectively yield good results.”

James Black laughed as he said this, ”Black Clan not only does not lack channels for publicity but also does not lack funds to invest in publicity.”

”Your idea is indeed quite good.” Brooke Black nodded her head, ”This suggestion, I and your uncle-in-law can consider.”

Brooke Black was seriously listening to James Black’s suggestion, so in her mind, she also went over this matter of establishing Black Clan’s own brand.

”To save time and for convenience, I suggest directly acquiring an existing clothing company for adjustments and changes. An existing clothing company has their mature operational experience, their long-term cooperation with manufacturers, etc. If Black Corp acquires an existing company, we would only need to make some post-acquisition changes.”

James Black said, ”There are quite a few apparel companies in City H, auntie, you can send someone to investigate them.”

”Why save time? Has there been any big stir in this industry recently?” Brooke Black looked at James Black seriously and asked.

”After meals, I will discuss it with you in detail.” James Black picked up his chopsticks again, glanced down at Jane Sampson who had been staring at him for a long time, and said, ”Eat your meal.”

Jane Sampson responded with an ”oh,” bowed her head and ate two bites of her meal, but couldn’t resist her curiosity and once again looked up at James Black.

Just like everyone else, she was curious as to why James Black would suddenly be concerned about these matters.

”Want to eat carrots?” James Black put a piece of fish meat, with bones removed, into her bowl and mischievously asked something else.

”No!” Jane Sampson feared James Black would bring her more so she turned her bowl away from him, avoiding his eyes.

”Have some chicken soup.” James Black chuckled, reached out and poured a bowl of soup for Jane Sampson, putting it by her hand, ”Drink it all, don’t leave a drop.”